The success of our collections on both national and international markets is not only due to our production, service and quality standard but is also based on our communication strategy.
We feel this factor as vital, not only to increase brand awareness but also to offer to our partners betters chances to succeed.
In order to reach this goal we have implemented for years now a global communication strategy including both consumer and trade advertising campaigns, as well as marketing actions and events dedicated to our dealers.
The attendance to the most important Italian and international trade shows, Milan, Frankfurt, Moscow, London, Hong Kong), is ever since a privileged occasion not only to present our novelties but also to meet our partners and share opinions and experiences.
A special attention is then dedicated to the study of specific in-store communication instruments such as sign, posters, pocket catalogues, and above all the prestigious Cornershop project.
Thanks to this elegant display system, meeting the most recent visual-merchandise techniques, every dealer can create a refined, highly emotional and effective in-store corner.